Keywords can have a great impact on your blog visitor count, as we saw in the last post. But what is a keyword? It seems to be some magical device or incantation for attracting visitors to your blog. If you use keywords skillfully, they can bring you lots of traffic from people who seek what you are offering.
You can think of a keyword as a label that may or may not be explicitly spelled out. Visualize a keyword phrase as a way of distilling the essence of a web page into just a few words. Sometimes people do write keywords out as labels, in navigation links, in titles, or even as domain names. This is an excellent way to use them.
Another useful way to think about keywords involves search strategy. Keywords are phrases that a search engine focuses on to lead people to the web pages that are most likely to contain the content they seek. Here are some examples of keywords and keyword phrases: "blog," "money," "make money," "make money blogging."
When you search for these phrases, the search engines usually find an incredible number of web pages. What can you do with a list of 100,000 web pages? After the first few pages, many people just ignore the rest of the list. Therefore, if you want a search engine to help people find your web site, you need a high position on the list. Short keyword phrases usually produce longer lists of search results. Long phrases tend to be impractical and take more time to type. But a short, unique phrase that is easy to remember can give you advantages, including top position on the list!
Here are some search results for our example keyword phrases. (You may get different results, depending on your geographic location and when you search. Remember, the Web is dynamic and always changing.)
Keywords blog money make money make money blogging make money blogging with Aaron fulltiltblogging | 3,500,000,000 1,300,000,000 108,000,000 25,300,000 382,000 3,550 | 9,860,000,000 4,680,000,000 2,880,000,000 125,000,000 6,750,000 25,000 |
These searches provided some interesting results -- far too many! But notice the trend towards fewer hits when you use a more specific keyword phrase. This is useful. Both Google and Yahoo listed www.fulltiltblogging.com at the top of the list, when the search phrase was "make money blogging with Aaron" or "fulltiltblogging."
Yahoo displays an interesting real-time keyword phrase search, while you are typing the search terms in. Maybe you've noticed -- as you are typing, Yahoo comes up with new keyword phrases including the words you have already typed, and suggests them in a drop-down list. (This could be useful.) Yahoo Search narrows it down as you get more specific. Google suggests keyword phrases for alternative related searches after you hit Enter.
The keywords you select have an immediate financial impact on your business if you use pay-per-click (PPC) advertising, such as Google AdWords, Yahoo Search Marketing, or Microsoft adCenter. Each time a visitor clicks on one of your sponsored links, you must pay the PPC provider!
So, how do you select the right keywords? And what is "page rank?" There are some powerful keyword tools available online for free. www.fulltiltblogging.com/keywords contains an excellent video that explains page rank and how to use these tools.
The following guest article talks about factors that Google uses to determine page rank (which is not the same thing as your position on the list):
How Many Keywords Per Page?
by Aaron Abber.
Alan Smith emailed to ask a question about his site http://www.armor-solutions.com/:
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Here’s the surprising answer:
“Target As Many As You Like”
Google looks at two things when it decides to rank one of your pages: On page factors and Off page factors.For Alan’s site he probably has lots of keyword phrases he would like his main page to score highly for–”buy armored vehicle”, “armored vehicle”, “protective vehicle”, and probably a dozen or so more.
“He Can Change his On Page Factors Pretty Easily”
First he needs to pick his top 5 to 10 phrases and make sure they are placed on the page. If he can use them in text link navigation (the blue underlined part of the link), headline tags (<H2></H2>,<H3></H3>) and content, even better.He should also create a longer, multi-keyword phrase enabled title for his main page (something like “Buy Armored Vehicles and Protective Vehicles for Executive Protection: Armor-Solutions).
This will take care of much of the “on page” factors. But on page factors are actually a small part of what Google looks at when deciding to rank a web page. The real key is…
“OFF Page Factors are the Key”
Google is an attention-whore, just like that unpopular kid in Junior High. Google has no opinion about your page, it just listens to what the cool kids are saying and repeats it to others.Otherwise, Google looks around the web to see what other websites who link to you are saying about your page–taking note of how “popular” (in terms of Page Rank) those sites are.
“You Need Incoming Links”
Two things you need to do right now:First, start putting up articles at EzineArticles.com using the exact keyword phrases you wish to score highly for as the beginning of the titles of the articles as well as in the text linking back to your site.
Second, put up a link section on your site where you can trade links with other websites–especially sites related to your market niche.
“Other Pages on Your Site”
Once you have the main page getting its due, next move to other pages on your site. Each product should have a page and you should use the same tactics for each product page: Optimize the “on page” factors then get incoming links (or create them from articles).“Here’s the Easiest Way...”
The easiest way for anyone to get all this done is simple: Email me and have me do it for you–the keyword research, creation and posting of articles, setting up and getting link partners. It will make you money.
“Tomorrow...”
Guaranteed Success for Your Next Promotion. You need to get here tomorrow and pick it up.*********************
This is a guest post by Aaron Abber of FullTiltBlogging.com. I am a part of Aaron's mentoring program where he is teaching me and others how to make money blogging. Go visit the site now and grab his free report "How to Retire on 200 Visitors a Day".
About The Author:
Aaron Abber is the creator of FullTiltBlogging.com: "... a platform for regular people just like you to learn how to have fun, make friends and even make money from your blog." He has been active as a full-time internet business owner and online writer since 2001. Aaron has enjoyed outstanding success and has published a variety of articles, books and newsletters.
Original article:
"Google SEO Tips: How Many Keywords Per Page?" by Aaron Abber, first published: June 19, 2008. Reprinted with permission from the author.
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